Women Tend to shop when modeled with same size and age as theirs

Shopping, for girls, could be the best thing to do over the weekend. It is something that you want to do together with your mom and sisters. Well in my case, shopping is now in line with sleeping and eating. I just feel like it is a necessity for me that I won't last a week without going to malls with my mom. When you bought a new pair of stilettos or clothes, it will now be added to your collections. And that's how most of the girls define HAPPINESS.


 Models can be a big factor for consumers to purchase a product. Having your celebrity idol or favorite fashion model as the product endorser will be the reason for you to buy that product.


Out of boredom, I decided to look for some fashion trends for this year and to my surprise, I saw an article that's related to my topic. The article New Study Shows That Thin Models Don’t Make Most Women Want to Shop explains the study about girls' eagerness to buy a product based on the models. The study that was conducted by Ben Barry shows that women are more likely to purchase products or items that are modeled and endorsed by a model that shares their similarity in size and that's close to their age.  The author of the article, cited Ben's statistics about his conducted experiment that involves women and their intentions for buying a product.

Their decision on purchasing one depends on the products if it is modeled by a woman with the same traits as theirs - age, size and race. So if a lady is petite, most probably, she will look for products that are modeled by petite fashion models. And same goes with other girls with other types of body figure.


Charlotte Cowles, being the author of the article that I have read, quoted "Since the majority of consumers are not white, a size zero, or between the ages of 15 and 23, then it's safe to say that today's average model isn't doing much to inspire them to shop." It is always the consumer's choice and decision when it comes to purchasing. And the models are there to inspire people most especially consumers. For consumers, it is a matter of choice and decision and for models, they are to inspire consumers.


As what I have said, it is a matter of choice. But of course, go for what you deserve and for the best. Fashion is about quality and where you are comfortable with. Be an inspiration to others.